03 / SELECTED WORK2020—2021

Social commerce · Local retail

SUPER
SHOPPING

Product strategy · Mobile experienceScroll to explore ↓
CASE STUDY BRIEF
4 MINEST. READ

Turning local stores into credible, followable destinations.

ROLE
Product Designer leading strategy, interaction and the mobile visual experience.
SCOPE
Discovery, storefronts, social content and the online-to-offline journey.
CHALLENGE
Build trust for local merchants without flattening them into anonymous listings.
OUTCOME
+62% exposure clicks, +36% content-detail PV and +98% average homepage dwell time after launch.
THE OPPORTUNITY

Shopping starts with discovery, not a search box.

S-Shopping connects nearby stores, social content and products—giving independent retailers marketplace visibility without stripping away their identity.

01

Discover locally

02

Follow stores

03

Shop with context

DISCOVERY SYSTEM

A storefront that feels alive.

S-Shopping discovery home screen
01 / FIND

Browse by intent

Malls, brands, new arrivals and stores turn an open-ended shopping trip into four clear entry points.

02 / FOLLOW

Build a retail feed

Users follow merchants and receive new products, campaigns and store stories in a familiar content stream.

03 / VISIT

Move online to offline

Location and store identity remain visible, connecting digital discovery to a real-world destination.

CORE REDESIGN / MERCHANT TRUST

Turn every store into a story.

Trust could not come from price alone. The redesign let merchants show their environment, publish fresh content and connect every story to products.

01—03 / TRUST FOUNDATION

Three signals before one redesign.

Visibility, evidence and an ongoing relationship formed the foundation of a merchant users could recognise and trust.

EXPOSURE / DESIGN RESPONSE
S-Shopping discovery interface giving local merchants more exposure
SIGNALLocal stores disappeared behind undifferentiated product listings.DECISIONUse campaigns, new arrivals and store activity as repeated discovery points.RESULT+62% exposure clicks
04 / CHARACTER

Give every merchant a stage of their own.

The final move translated the trust strategy into a storefront that could carry identity, fresh content and products without breaking the shopping journey.

Final merchant storefront redesign across content and product views
IDENTITY

Custom imagery, store profile and address make the physical business easy to recognise.

01
01

More exposure and room to communicate—not only a product shelf.

02

Detailed merchant information makes every business traceable.

03

A store becomes a followable social space with fresh content.

MEASURED AFTER LAUNCH
+62%

Exposure clicks

+36%

Content-detail PV

+98%

Average homepage dwell time

ONE CONNECTED EXPERIENCE

Content, commerce and community.

S-Shopping experience across multiple mobile screens
DISCOVER · FOLLOW · VISIT · SHOP · DISCOVER · FOLLOW · VISIT · SHOP ·
S-SHOPPING / 2020—2021

Local stores.
A wider stage.

A social-first commerce model designed to increase merchant credibility, purchase intent and long-term user engagement.

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